Rhino Camera Gear
This brand approached us while preparing to sell the company and shift their focus to a new business venture. They entrusted us with one opportunity to liquidate as much inventory as possible. Remarkably, within the first two weeks, we sold everything in stock. The client promptly restocked all inventory and chose to keep selling their products online.
Paid Ads & Email Marketing
We created full funnel campaigns across a diverse mix of channels to generate new business and engage existing customers. One significant advantage of partnering with a well-established eComm brand like Rhino Camera Gear was their expansive contact list. The client was reluctant to market to all 250,000 contacts due to cost concerns, so we implemented strategies to qualify and segment the list, optimizing our approach. Our design team created all new email templates and marketing material for paid ads, email, and sms campaigns.
Results
Our marketing campaigns during Black Friday yielded impressive results, generating $225,000 in sales and achieving a remarkable 750% increase in month-over-month (MoM) sales. Throughout this sale, we secured 78 new orders, translating to a 9.35x return on ad spend (ROAS). Moreover, in both 2022 and 2023, their Meta ROAS consistently hovered around 10x MoM, demonstrating sustained effectiveness over time.
