Pickleball Effect
Pickleball Effect began in 2019 when Braydon couldn’t find honest paddle reviews, so he created his own. What started as a side project has grown into one of the most trusted brands in pickleball, combining authentic content with premium accessories like Tungsten Tape, Overgrips, DryMax Grip, and Cap Coins. Today, Braydon is one of the top influencers in the pickleball space and creates content full time. m1 Digital manages Pickleball Effect’s paid ads, email and SMS marketing, and Shopify website to support ongoing growth.
Paid Ads / Email & SMS / Website
We built a scalable marketing system using Google and Meta ads paired with automated email and SMS flows in Klaviyo. This includes Cart Abandoned, Checkout Abandoned, and Browse Abandoned flows designed to capture lost revenue. We also run high-performing email and SMS campaigns for education, product launches, flash sales, and major events like Black Friday and Cyber Monday. Ongoing Shopify optimizations ensure a seamless path from traffic to conversion.
Results
Pickleball Effect achieved a 4.56 ROAS on Google and a 3.32 ROAS on Meta, driving over $61,000 in sales and 2,000+ orders. Their 2025 Black Friday–Cyber Monday campaign alone generated $17,000+ in revenue. The combination of strong brand authority and a dialed-in marketing system continues to fuel consistent, profitable growth.
