Franchise Performance Group
FPG had a stronghold in various franchise marketing solutions including website design and development, consulting, outsourced sales, process design, and more. However, they lacked paid media operations. We stepped in to supercharge ad account performance and efficiently manage day to day fulfillment.
Ad Management & Support
We worked alongside the account team to deliver an exceptional experience to their advertisers, managing campaigns on Google, Meta, LinkedIn, and Programmatic channels. In addition to providing support for RFPs and pre-campaign planning, we aided their team in technical execution, attribution, and analytics.
Reporting & Results
We've designed a bespoke Looker Studio template that is further tailored and utilized to meet the specific needs of each client's situation. With real-time updates, clients can observe their ongoing success as it unfolds. We initially served one client and quickly expanded to manage campaigns for five advertisers, each executing intricate omni-channel strategies. Thanks to m1, their ad management workload has decreased by 20 hours per week, leading to heightened client satisfaction.
