THE CHALLENGE
THE CHALLENGE
When Serendipit issued an RFP to enhance their advertising business, m1 swiftly stepped in as their white-labeled paid media vendor. From the outset, we seamlessly integrated into their operations, functioning as an extension of their team. Beyond ad management, we provided extensive support, including training for their sales team, assistance with new RFPs, development of SOPs and processes related to advertising, and more. Through our collaborative efforts, we effectively cultivated and scaled a lucrative roster of advertising clients.
Paid Advertising
Paid Advertising
m1 played a pivotal role within the Serendipit team, spearheading the management and fulfillment of all aspects concerning paid media. Our collaboration extended to working closely with their advertising department on a daily basis, seamlessly integrated as a member of their internal team. We executed media placements across various DSPs and digital advertising platforms for professional services, healthcare, and tech businesses.
m1 played a pivotal role within the Serendipit team, spearheading the management and fulfillment of all aspects concerning paid media. Our collaboration extended to working closely with their advertising department on a daily basis, seamlessly integrated as a member of their internal team. We executed media placements across various DSPs and digital advertising platforms for professional services, healthcare, and tech businesses.
Paid Advertising
m1 played a pivotal role within the Serendipit team, spearheading the management and fulfillment of all aspects concerning paid media. Our collaboration extended to working closely with their advertising department on a daily basis, seamlessly integrated as a member of their internal team. We executed media placements across various DSPs and digital advertising platforms for professional services, healthcare, and tech businesses.
Reporting
Reporting
We crafted an internal reporting system to streamline the day-to-day management of paid advertising campaigns for our media team. Additionally, we developed a client reporting system enabling Serendipit's clients to access real-time results. Lastly, we designed a presentation template utilized at the end of each month to present clients with a comprehensive overview of their results.
We crafted an internal reporting system to streamline the day-to-day management of paid advertising campaigns for our media team. Additionally, we developed a client reporting system enabling Serendipit's clients to access real-time results. Lastly, we designed a presentation template utilized at the end of each month to present clients with a comprehensive overview of their results.
Reporting
We crafted an internal reporting system to streamline the day-to-day management of paid advertising campaigns for our media team. Additionally, we developed a client reporting system enabling Serendipit's clients to access real-time results. Lastly, we designed a presentation template utilized at the end of each month to present clients with a comprehensive overview of their results.
Google Analytics
Google Analytics
Our team assumed responsibility for maintaining and developing all Google Analytics accounts. We executed a seamless migration of all clients from Universal Analytics to GA4.
Our team assumed responsibility for maintaining and developing all Google Analytics accounts. We executed a seamless migration of all clients from Universal Analytics to GA4.
Google Analytics
Our team assumed responsibility for maintaining and developing all Google Analytics accounts. We executed a seamless migration of all clients from Universal Analytics to GA4.
Results
Results
Our marketing campaigns during Black Friday yielded impressive results, generating $225,000 in sales and achieving a remarkable 750% increase in month-over-month (MoM) sales. Throughout this sale, we secured 78 new orders, translating to a 9.35x return on ad spend (ROAS). Moreover, in both 2022 and 2023, their Meta ROAS consistently hovered around 10x MoM, demonstrating sustained effectiveness over time.
Our marketing campaigns during Black Friday yielded impressive results, generating $225,000 in sales and achieving a remarkable 750% increase in month-over-month (MoM) sales. Throughout this sale, we secured 78 new orders, translating to a 9.35x return on ad spend (ROAS). Moreover, in both 2022 and 2023, their Meta ROAS consistently hovered around 10x MoM, demonstrating sustained effectiveness over time.
Results
Our marketing campaigns during Black Friday yielded impressive results, generating $225,000 in sales and achieving a remarkable 750% increase in month-over-month (MoM) sales. Throughout this sale, we secured 78 new orders, translating to a 9.35x return on ad spend (ROAS). Moreover, in both 2022 and 2023, their Meta ROAS consistently hovered around 10x MoM, demonstrating sustained effectiveness over time.
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